360 campaigns
LITERALLY ALL THE THINGS
JLo Beauty OVERNIGHT RESURFACER PRODUCT LAUNCH
OBJECTIVE:
Launch a new product within the existing JLo Beauty collection, from conception to market.
ROLE:
Spearheaded and executed copy for the entire campaign from the brainstorming stage to launch including naming, primary and secondary packaging, retail, and an entire digital suite (email campaign, social, product page, product upsells, site assets).
digital campaigns
STRATEGIC STORYTELLING
about-face
CHEEK FREAK BLUSH BALM LAUNCH
Campaign copy used throughout site + social assets.
JLo Beauty Inner Love Supplement Launch Campaign
OBJECTIVE:
Launch a new product within the existing JLo Beauty collection, highlighting ingredients, benefits, and integration with the skincare line as a whole.
ROLE:
Lead digital copywriter. Created and executed a digital campaign around the launch, across all digital platforms including site, CM and acquisition emails, SMS, organic social campaign, and paid social campaign
Bumble and bumble Surf Campaign
OBJECTIVE:
Launch a new product within the existing Bb.Surf collection, highlighting usage, payoff, integration within the collection. Tell stories around the theme “Make waves wherever you go”.
ROLE:
Lead digital copywriter. Create and execute a digital campaign around the launch, across all digital platforms.
email marketing
ENGAGING. STRATEGIC. EFFECTIVE.
SITE STUFF
BANNERS. PDPS. LPS. ETC.
social media
CAPTIONS, CAMPAIGNS, PAID MEDIA.
PARTNERED WITH THE BUMBLE AND BUMBLE CREATIVE TEAM TO
DEVELOP AND LAUNCH THE SOCIAL CAMPAIGN Bb. AT-HOME HAIR HACKS.
Check out these two examples below.
PARTNERED WITH THE ANN TAYLOR SOCIAL TEAM ON A NEW
INSTAGRAM FRANCHISE CALLED WARDROBE HERO.
